Creative thoughts are like oxygen for the soul.
Marketing and design for nonprofits and higher education
As an art director, creative designer and instructor, I have used the persuasive power of ethos, pathos, logos (which is Greek for 'logic,' but yes - the logo as well), and kairos to inspire people of all walks of life for nearly two decades. Fluent in various forms of media and software, I developed a full-time career as a creative marketing leader for the higher education sector and B2B space. I have invented, planned, and managed institutional brand identities, strategic advertising campaigns, fundraising initiatives, and comprehensive marketing efforts that were able to grow and evolve with each new chapter ahead.
Our imaginations will dream up little backstories behind every encounter we have. It's a creative instinct in everyone. However, a good designer can strategically steer those thoughts toward a specific purpose, so choose one wisely. After more than 15 years of inventing new marketing ideas, I always look forward to my next project with ag and tech institutions and nonprofits.
My professional work in art direction, design and photography has been published in all forms of media — from newsprint to signage, commercial video to social media advertising, direct mail to typeset catalog. One thing that is consistent with persons I have worked with — from all levels of higher education to independent agricultural businesses — is that even the most marginalized employees have a creative instinct to make their institutions a better place. I gladly welcome anyone's ideas for a creative solution to a challenge.
I'm interested in:
Improving the reputational capital of institutions through creative visuals, high-quality writing and messages.
Inspiring design, including creating logos, graphics, ads, collateral, websites, and more.
Inventing cohesive branding guidelines and graphic identity standards.
Designing and writing marketing content, including advertisements, social media posts, SEO, websites, articles, video content.
Creating and executing strategic marketing plans.
For a list of my experience, expertise, and qualifications, see my experience page. I have taught university-level courses on the elements and principles of design, as well as successfully relaying polished, branded marketing elements to the public. My freelance clients not only include other colleges, but a handful of small businesses and large institutions.
About Bill
Bill Goloski has been the Marketing Communications Manager at University Studies Abroad Consortium since 2022. He previously worked as a Publications Manager at the Oregon Association of Nurseries for nearly five years, serving as Art Director for Digger magazine and a content creator for various print and digital publications. He also developed new marketing messages and creative artwork for the Farwest trade show that are distributed to a national and international audience. Prior to that, Bill worked in higher education marketing and communications for twelve years. He was the creative design manager at Oregon Institute of Technology (Oregon Tech), serving in several leadership roles on an interim and elected basis — including a voting position on the board of trustees, and as interim marketing director for eighteen months. He also served as an adjunct instructor in Business Communications at Oregon Tech for three years. Before leaving the East Coast, Bill was the assistant director of campus design from 2005 to 2011 at Morrisville State College (State University of New York). Prior to that was a Production Artist at Stray Cat Communication in Syracuse, NY.